PEdALED is Hideto Suzuki

After working 15 years as a fashion designer for a famous label, I was disillusioned by the temporary nature of the Japanese fashion industry. So I left to search for something more lasting. As luck would have it, I met a Canadian man who taught me how to design and build log cabins, and in the end, I built ten of these houses myself.

This experience solidified my conviction that the importance of making things is to create each object with a sincere attitude. And with this lesson in mind, I set out to create clothes that complement my lifestyle and returned to the apparel business as a solo designer. Inspired by my daily cycling, in 2007 I launched the first PEdALED collection."